Zepponi & Company advises Constellation Brands on the sale of certain wine brands

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Zepponi & Company advises Constellation Brands on the sale of certain wine brands

Zepponi & Company advises Constellation Brands on the sale of certain wine brands

Santa Rosa, California, October 6, 2022 – Zepponi & Company, the leading M&A advisory firm specializing in the beverage alcohol industry, is pleased to announce that it served as financial advisor to Constellation Brands in connection with its divestment of a portion of its consumer and premium wine brands to The Wine Group. The transaction included Cooper & Thief, Charles Smith Wines, The Dreaming Tree, 7 Moons, Crafters Union and Monkey Bay wine brands, which together account for more than one million cases in annual sales.
Stacked CBI TWGConstellation’s decision to divest these brands builds on the company’s efforts to establish a bold and innovative premium wine and spirits portfolio with distinctive brands and products, delivering exceptional consumer experiences. Constellation divested the majority of its popular and consumer wine and spirits portfolio in 2021 and is focused on competing primarily in the premium and fine craft wine and spirits segments, while continuing to invest in growing its assets remaining strategies in consumer wines and spirits.

“A key driver of our success has been our consistent focus on consumer preferences, including long-term consumer-led premiumization trends, and our agility in our approach to staying ahead of the game. ‘changing market dynamics,’ said Robert Hanson, executive vice president and president, wine. and spirits division. “Over the past three years, we have transformed into a premium wine and spirits division with intentional and strategic consumer actions and are evolving our business to become a leading portfolio of premium/fine wines and craft spirits. This transaction will allow us to focus and reorient our portfolio towards the high end, positioning us to continue to deliver industry-leading growth and shareholder value with the right portfolio for our ambitions. In turn, The Wine Group is acquiring major brands that complement its current strategy of continuing to build a premium wine portfolio.”

Constellation’s remaining wine and spirits portfolio contains a more focused set of leading and powerful brands aligned with consumer preferences, spanning the mainstream, premium, fine wine and craft spirits segments, including Meiomi, Kim Crawford, The Prisoner Wine Company, the Robert Mondavi family of brands, High West Whiskey, Casa Noble Tequila, Schrader Cellars, Double Diamond, To Kalon Vineyard Company, SIMI, My Favorite Neighbor portfolio of brands, Lingua Franca, Nelson’s Green Brier and others.

For more details on the transaction, please click here.

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About Zepponi & Company

Zepponi & Company is the world’s leading M&A advisory firm dedicated to the beverage alcohol industry and has been the most active advisor to the wine sector in North America. The firm has served as financial advisor on numerous transactions involving ultra-premium and luxury liquor brands and assets, including Diamond Creek, Far Niente, Pahlmeyer, Orin Swift, Meiomi, Booker Wines, Patz & Hall, Kenwood Vineyards , Ponzi Vineyards, Penner-Ash and Lingua Franca, and has advised some of the industry’s largest beverage alcohol companies, including Constellation Brands, Ste. Michelle Wine Estates, Diageo, Treasury Wine Estates, Jackson Family Wines, F. Korbel & Bros. and King Estate. The company has offices in Santa Rosa, California and Portland, Oregon. For more information, visit www.zepponi.com.



Zepponi & Company
200 Fourth Street
Office 250
Santa Rosa, CA 95401
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Jean H. Vannatta