Two wine brands celebrate Valentine’s Day with new and inventive pairings

Wine and Valentine’s Day sort of go together like peanut butter and jelly, but two wineries are taking this pairing to new heights, with upside-down bouquets and rosy sunglasses.

Brancott Estate, a New Zealand winery known for bringing the good Sauvignon Blanc from this Pacific island nation to the United States, has teamed up with Spencer Falls, aka The unlikely florist overturn the traditional bouquet on the head. Literally.

When you purchase the Flipster Bouquet ($ 110) from this talented Los Angeles floral artist, Brancott Estate Wine will offer an arrangement to the recipient of your choice. Whether it’s a friend, family member, partner or coworker, Brancott Estate would like to refund it in cash, while supplies last.

“It was a pleasure partnering with another Kiwi brand to turn the Improbable bouquet upside down,” Falls said. “Brancott and I share an appreciation for sustainability, for getting the most out of life inside out, and for good After a busy week making floral arrangements for Valentine’s Day, I’m going to relax with a drink of Brancott Estate Sauvignon Blanc. ”

The bouquet itself is a wonderful aromatic arrangement that has been wrapped in burlap and ribbons. The recipients of these pretty flowers simply glue the entire bouquet – burlap included – into a vase, and after five days, they can hang it upside down to dry in a beautiful, lasting arrangement, becoming a “bouquet forever. “.

Brancott decided to partner with Falls, in part because the winery celebrates its mantra, ‘life upside down,’ and in doing so, the winery has partnered with people they see as’ flipsters ”or people who“ people who redefine their field by constantly finding new, innovative ways to turn the unexpected into the unexpected. “

“We teamed up with Spencer because his Kiwi quirk and passion for creating unique and beautiful flower arrangements perfectly embody what it means to be a flipster,” says a representative for the brand. “After such an unlikely year, we’ve teamed up with the Improbable Fleuriste to literally turn the traditional bouquet upside down on its head.”

These pretty bouquets are available to ship nationwide, and will continue to be available until spring. Brancott’s Sauvignon Blanc is also available nationwide, via the brand’s website, as well as Drizly, and Brancott and Falls both say “it’s a perfect match.”

Another perfect pairing to celebrate Valentine’s Day – and Valentine’s Day – comes from Cupcake Vineyards and Zenni Optical. This fun-loving wine brand and this avant-garde eyewear brand have teamed up to create their very first product collaboration: Cupcake Prosecco Rosé sunglasses.

The bright, sparkling hues are designed to celebrate the release of Cupcake Prosecco Rosé, and this collaboration has been timed to celebrate Valentine’s Day.

“At Cupcake, choosing joy is a rule we stick to and we are happy that we can bring a little joy when everyone needs it most,” says Collin Cooney, Marketing Director for Cupcake. “This is exactly what Zenni is doing with their chic yet affordable glasses, making them the perfect pairing to help us mark the release of our Prosecco Rosé.”

The premium sunglasses feature a cat eye shape, satin rosé colored frames with a silver nose bridge and a dark gray gradient lens tint with a rose gold mirror finish, and their subtly curved lenses were designed to match the Cupcake Bottle. They also come with a co-branded cleaning cloth and case. The sunglasses are sold online for $ 45.95 and will be available while supplies last.

“At Zenni, we are constantly looking for ways to offer creative products in which our customers can look great and pay for themselves easily,” says Sean Pate, Marketing and Brand Communications Manager at Zenni. “That’s why we’re excited to partner with Cupcake to deliver these cheerful sunglasses and help bring a positive outlook to customers of both brands. “



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Jean H. Vannatta

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