The world’s second largest wine museum will debut in Beijing in 2024

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The Universal Wine Museum, a gigantic project between the Cité du Vin de Bordeaux and China, should open its doors in Beijing in 2024.

The Universal Wine Museum, a gigantic project between the Cité du Vin de Bordeaux and China, should open its doors in Beijing in 2024.

The 18,000 m² museum will eventually be the second largest wine museum in the world. Designed specifically for the Chinese public, the museum will not be a simple “replica” of its Bordeaux prototype, specifies Philippe Massol, general manager of the Cité du Vin, but “adapted to Chinese culture”.

“The two establishments are gateways to discovering that wine is a cultural product, but it will not be a copy and paste. Rather another approach, adapted to Chinese culture,” Explain Massol.

One of the adjustments it has made, according to the museum’s general manager, is its less technical and simpler guided routes. The layout and design of the museum, produced by Ateliers Adeline Rispal, will be less technical and easier to access, in keeping with the visiting habits of Chinese visitors.

Concept of the museum (©Architecture-Studio))

The ambitious wine project will be unveiled amid growing Chinese interest in French wines, particularly after the de facto release of Australian wines. Demand for premium French wines led by Bordeaux and Burgundy is fueling the country’s premium wine consumption despite the drop in wine imports.

According to the museum, a space of 3500 m² will be dedicated to permanent exhibitions under five themes, which are “from vine to wine”, “the history of wine”, “wine in the world”, “wines and essences” and “art”. of living wines.

It will also offer a vast space for tasting and selling wines, with more than 1,000 references from all over the world. The museum will also include a 450-seat auditorium for lectures and wine education.

Additionally, visitors will have the opportunity to experience the adjacent and surrounding vineyards of Beijing, which is one of the largest wine regions in China.

Located in the Fangshan district, southwest of downtown Beijing, the design inspiration came from the historic village of Saint Emilion, according to its architecture.

The project was invested by a Chinese investor named Weixing Tang, Francophile and wine lover, who wanted to develop cultural exchanges, particularly wine-growing, between China and France.

First started in 2018, the project, like many others, was delayed by the pandemic, but construction has resumed and is expected to finish in December 2023 before officially opening to the public in 2024.

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Jean H. Vannatta