Penfolds expands luxury wine portfolio with ‘Superblends’

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Australian brand Penfolds has expanded its burgeoning luxury wine portfolio, with the addition of two new “Superblends” made from Cabernet Sauvignon and Shiraz.

The first of Penfold’s Superblends will launch in select UK outlets in October, with the second wine officially launching with the release of next year’s Collection.

The first wine will be listed by Harvey Nichols – RRP: £520. For comparison, The Grange is usually offered at around £600.

Penfold’s new luxury duo is based on nearly identical amounts of cabernet and shiraz.

However, Penfold’s chief winemaker, Peter Gago, said db that the winemaking and aging techniques “couldn’t be more different”.

According to Gago, Superblends were given the working names of “802.A” and “802.B”.

“802.A gives a bit of play – this cuvée was aged only in 100% new American oak for 22 months,” Gago says.

“In contrast, 802.B was aged for 19 months in 54% new French oak barrels and 46% one-year-old barrels. In addition, we have adopted different vinification techniques for each wine.

“The 802.A was made in a ‘traditional’ way, with the base wines being vinified and matured separately before we made the final blend before bottling. Yet 802.B is very much in line with the Penfolds’ “no guts, no glory” philosophy. We blend first, then age later.

Both wines are made with fruit from South Australia’s main terroirs, including the Barossa Valley, McLaren Vale and Clare Valley.

gogo said db that the project was partly designed to help their winegrowers face the challenges of viticulture in the 21st century in Australia, including the continuing threat of climate change.

“Above all, we wanted to produce two exceptional Shiraz/Cabernet blends without compromising the quality of our existing flagship range,” said Gago.

“So what we’ve done is tell our growers: Your grapes may not be exceptional enough to incorporate into the Grange, but they’re still premium fruit that we can use in Superblends. . »

“We wanted to support multi-generational families who haven’t been to the Grange for 15 years – it gives them a new goal to pursue.”

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Jean H. Vannatta