Italy’s largest wine museum will open in Verona

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Already home to one of the industry’s best-known wine fairs, Vinitaly, Verona will soon host Italy’s largest wine museum and visitor center, inspired by similar initiatives in Bordeaux and the Scotch Whiskey experience of ‘Edinburgh.

The Museo del Vino (MuVin) initiative was announced at Vinitaly, with project driving force Enrico Corsi citing visits to the Scotch Whiskey Experience in Edinburgh and La Cité du Vin in Bordeaux as inspiration.

“I was in Edinburgh, Scotland years ago and had the opportunity to visit the popular Scotch Whiskey Experience,” Corsi explained. “I wondered why something similar couldn’t be done with wine in Italy. I realized that we had nothing comparable in our country, apart from a lot of small private initiatives.

The MuVin complex will fill that gap, covering some 215,000 square feet of land and offering wine tastings, educational activities and a 62,000 square foot “experiential trail” that will take visitors on a journey through the history of wine. , its cultural impact, production methods, and how to associate it with food.

It’s a 50 million euro project, and Corsi wine hopes to take advantage of the influx of tourists who flock to the area each year.

“Obviously the museum will build on the large number of people who already visit the region, including some 32 million tourists who visit Lake Garda each year, as well as 3.8 million who visit Verona, as well as everything that happens in the region,” he said. “Needless to say, the many exhibitions in Verona will also bring us additional visitors. It will be Italy’s largest museum dedicated to wine, it will be the country’s main hub for wine tourism and will also have an international reach.

The MuVin is expected to be completed in 2026, the year in which Italy will host the Winter Olympics.

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Jean H. Vannatta