Italy’s largest wine museum will open in Verona
Verona is set to become the new home of Italy’s largest wine museum and visitor center. Situated in Venetoa northeastern region famous for producing some of the highest quality wines in the country, the Museo del Vino (or MuVin for short) was announced at the Vinitaly international wine competition last month.
Museum developer Enrico Corsi says he got the idea while on a trip to Edinburgh, Scotland, where he visited the Scotch Whiskey Experience — he later wondered why the experience, which takes visitors through the history behind whiskey and pairs each with Scottish food, wasn’t made with wines in Italy.
Corsi plans to fill this gap with the MuVin project, which aims to be a one-stop-shop for all things wine. The resort, which will span over 215,000 square feet of land, will offer wine tasting and educational activities, as well as an “experiential trail” spanning over 62,000 square feet, guiding visitors through through the history of wine, the culture surrounding wine, production methods and how to pair it with food. Visitors are encouraged to take the time to enjoy the wine and food markets as well as the wine cellars and conference centers that will be built within the complex.
While wine lovers from around the world cannot make it to enjoy the show in person, MuVin also offers virtual tours of the complex where individuals can learn about proper wine tasting techniques as well as take a (virtual) tour ) at Italian vineyards In the region.
The MuVin project will be located in Verona’s Gallerie Mercatali, in the city’s exhibition district, popular all year round due to its popular exhibitions and shows. The museum will likely see a large percentage of the four million tourists who visit Verona each year, as well as a considerable amount of the 32 million tourists who visit nearby Lake Garda each year.
The project was officially approved by Massimo Garavaglia, Italian Minister of Tourism, Roberta Garibaldi, representative of the Italian National Tourism Agency, and the Director of Business Economics of the University of Verona, Professor Diego Begalli. The MuVin is expected to be completed by winter 2026, when Italy is expected to host the Winter Olympics.